Lummi - Brand Design

Lummi is an entirely original brand design I created from the ground up, representing a natural Australian sunscreen brand. This comprehensive project involved developing a complete brand package, which includes a striking logo design that captures the essence of sun protection. The logo not only embodies the warmth and vibrancy of the Australian sun but also reflects the brand's natural and eco-friendly ethos.

Additionally, I created a dynamic social media package to engage and connect with environmentally-conscious consumers. This social media strategy is designed to highlight Lummi's commitment to sustainability and natural ingredients, fostering a community of loyal, eco-aware customers. The thoughtfully designed packaging further mirrors the brand's commitment to nature, utilizing recyclable materials and earth-toned aesthetics. By ensuring every aspect of the brand aligns with its core values, Lummi shines brightly in the sunscreen market, standing out as a beacon of quality and environmental responsibility.