Equal Futures
Brand and Logo Design
The Equal Futures rebrand was designed to visually capture its core mission of championing diversity, equity, and inclusion. The new identity aims to be fresh, engaging, and impactful, reinforcing the project's dedication to raising awareness about inequality in workplaces, homes, and communities.
At the heart of the rebrand is a bold and dynamic logo suite, featuring playful yet structured typography that balances professionalism with approachability. The combination of bright colors, organic shapes, and fluid layouts creates a sense of energy and unity, reflecting the movement’s inclusive spirit. The carefully curated color palette further strengthens the message of diversity and empowerment, ensuring the brand feels both welcoming and authoritative.
By blending modern design elements with a thoughtful visual language, the Equal Futures rebrand delivers a strong, recognizable identity that is both visually striking and deeply aligned with its mission.
